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Softrend has a strong management team leading the company. Great companies are created with great employees and Softrend has some of the best. Michael Wong - President and CTO » Michael Wong President and CTO Michael is President, Chief Technology Officer, founder and senior architect of all software solutions at Softrend. Michael attended the University of British Columbia (UBC) where he graduated with a B.Sc. in Mathematics at the age of 20. His studies included a minor in Computer Science, Programming and Accounting. Michael has been involved with computer software for most of his life. His strong love of programming caused him to seek employment in the software industry back in 1981 when the PC was still a mostly unfamiliar object to the general public. He proceeded to work for software firms involved with accounting software, where he quickly gained an understanding of the design of accounting systems and realized that there was much room for improvement in their power, flexibility and ease-of-use. In 1997 he started a Research and Development firm, and after meeting Sandy Milne, founded Softrend Systems Inc. As the founder of Softrend, Michael’s duties include Senior Management issues as well as the guiding of all products toward technical excellence. Alexander (Sandy) Milne  VP Marketing Sandy is one of the founders of Softrend and has a classic entrepreneurial background. After college, Sandy found himself working for a number of companies until the opportunity arose to be involved in business. In the early 1980s he was offered a partnership in a burglar alarm company. Later, after selling the business, he went on to found a manufacturing and distribution company. Sandy guided this enterprise from a start-up to a favored supplier of the big five Canadian banks. The company presently sells products nationally and internationally to financial institutions and stationery companies. Sandy guided the company for 20 years through the adoption of mission critical, e-business application software, including accounting, network systems, manufacturing and distribution software and EDI (Electronic Data Interchange) integration, gaining a keen interest in software. He became involved with Michael Wong and his software research and development company in 1997 as a business advisor. Together, they founded Softrend Systems Inc. and shortly thereafter, released a powerful B2B and B2C e-commerce software solution called Foundation 3000™. Sandy’s present responsibilities include the guiding of Foundation 3000™ to market as Vice President of Marketing. As a founder, he’s also involved in all management aspects of the company. Richard (Yanping) Hu Senior Project Manager Richard has over 7 years’ experience in POS and Accounting System development, including GL, AR, AP, Inventory Control, Job Costing, Asset Management, BOM and Reporting Tools. Richard previously developed one of the largest networked Hotel Management Information Systems in China, which was awarded a Certificate of Scientific and Technology Achievements from The Science and Technology Commission of the People’s Republic. He led the team that developed Asdion, a light-ERP system that is now capturing a growing market in Asia. In 1998 he was promoted from Software Engineer to Manager for Software R & D at Techtron Integrated Systems (S) Pte Ltd, Singapore; and in 1992 was a Director of the Computer Centre for ShenZhen Petrochemical RAYBO Industrial Co. Ltd., in ShenZhen, China. He was Deputy General Manager, Xian HITEC International Electronic and Computer Co. Ltd, of Xi’an, China. He was also a Guest Scientist at US National Institute of Standard and Technology in Gaithersburg, MD, USA in 1987. He has extensive experience in China and is very familiar with government polices and the Chinese business environment, having previously set up a branch office in China and successfully developed that market.
Laurie Holtzhausen  CMA - Controller, Manager, Customer TrainingLaurie is a Certified Management Accountant with over 10 years’ experience in financial and IT management for enterprises in a variety of industries. These include Financial Services, Manufacturing, Printing, Customer Service and Distribution. Laurie draws on this and her extensive customer skills to manage and direct Softrend's finance department and our Customer Support team. She has developed our User documentation including our User Manual, and her input has proven to be invaluable in helping our customers achieve full actualization of Softrend's products within their IT and finance departments. Geoff Chamberlin  B.Sc., - Senior ProgrammerGeoff received his B.Sc. in Physics and Mathematics at the University of British Columbia (UBC). Previous work includes RF scanner development for real time lift ticket validation, RF rental inventory management, POS application and reporting, and module software development and maintenance. His expertise in M-Commerce application design and development for mobile phone payment systems is extensive. He worked on critical bank account and credit card validation module development, as well as SNMP agent development and implementation for server performance monitoring. While in the aviation industry he was also responsible for statistical gathering and analysis of CATIA (CAD software) performance problems at De Havilland. At the National Research Council he was also involved in the design of image processing and analysis software for fault detection in aircraft components. Geoff’s current duties consist of software programming, design and customizations, with responsibility for the development of our powerful business management software. Farley Menezes  Director of Business Development, Ontario Region Farley Menezes is the Director of Business Development and sales executive for the Ontario region. He brings with him a degree from Queen's University and an MBA from Schulich School of Business, York University in Toronto. He has been a past winner of the Arthur Andersen consulting award. He had a five year tenure at Bell Canada in executive sales and won many awards, ran his own sales and marketing company, and worked in IT/ERP with such companies as Netsuite. He is also an accomplished public speaker winning awards across the continent. |
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